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Flip to reveal answersDefine a business.
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All 20 Flashcards — Nature of businesses
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Question
Define a business.
Answer
A business is an organization that provides goods or services to satisfy customer needs and wants.
💡 Hint
Use: goods or services + needs/wants.
Question
State one key difference between goods and services.
Answer
Goods are tangible and can be stored; services are intangible and cannot be stored.
💡 Hint
Tangible vs intangible.
Question
Define a customer need.
Answer
A need is an essential requirement for survival, such as food, water, or shelter.
💡 Hint
Need = essential.
Question
Exam tip: What must you include to get full marks when defining a business?
Answer
Mention that a business provides goods or services to satisfy customer needs and wants.
💡 Hint
Hit: goods/services + needs/wants.
Question
What is meant by goods?
Answer
Goods are tangible (physical) products that can be touched and stored.
💡 Hint
Tangible = physical product.
Question
State two ways goods and services differ.
Answer
Goods are tangible and can be stored; services are intangible and cannot be stored.
💡 Hint
Tangible + storage.
Question
Give two examples of goods.
Answer
Examples of goods include clothing and smartphones.
💡 Hint
Physical products.
Question
Define a customer want.
Answer
A want is a desire that is not essential for survival but improves quality of life.
💡 Hint
Want = non-essential.
Question
State one example of added value.
Answer
A café adds value by turning coffee beans, milk, and labor into a latte sold at a higher price than input costs.
💡 Hint
Inputs -> product customers pay for.
Question
Give two examples of services.
Answer
Examples of services include healthcare and banking.
💡 Hint
Activities performed for customers.
Question
Give one example of a need and one example of a want in transportation.
Answer
Need: basic public transport to get to work. Want: a luxury sports car.
💡 Hint
Same category, different level.
Question
What is meant by services?
Answer
Services are intangible activities performed for customers and cannot be stored.
💡 Hint
Intangible = not physical.
Question
Give one example of a customer need and one example of a customer want.
Answer
Need: clean water. Want: premium bottled sparkling water.
💡 Hint
Need = essential; want = improves life.
Question
Why can services be harder to standardize than goods?
Answer
Services depend on people and customer experience, so quality can vary between employees, locations, and times.
💡 Hint
Think: customer experience varies.
Question
State one need and one want.
Answer
Need: shelter. Want: a luxury holiday.
💡 Hint
Need essential; want desirable.
Question
Why is the difference between needs and wants useful for businesses?
Answer
It helps businesses design products, set prices, and target customers based on what is essential versus desirable.
💡 Hint
Think: product + price + target market.
Question
Why do all businesses exist in one sentence (IB style)?
Answer
To satisfy customer needs and wants by providing goods or services and adding value through transformation.
💡 Hint
One sentence, include add value.
Question
How can a want become a need over time?
Answer
If society changes so the item becomes essential for normal living or work, such as internet access in many countries.
💡 Hint
Think: social/tech change.
Question
Give one example of a business that provides both goods and services.
Answer
A restaurant provides goods (food) and services (table service).
💡 Hint
Many businesses are mixed.
Question
What does it mean to add value?
Answer
Adding value means transforming inputs into outputs that customers are willing to pay more for than the cost of inputs.
💡 Hint
Inputs -> transformation -> outputs.
Read the notes
Full study notes for Nature of businesses
Topic 1.1 hub
What is a business?
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